• VIDEO

      These are some samples of our video work below. We provide video strategy (e.g. how this relates and connects to your overarching content strategy), and we provide the creative and full process support needed for your next video series or one-off project:

      1. Pre-production (this is location scouting, team building when or if necessary, scripting)
      2. Production (actual shoot time)
      3. Post-production services (post is where the magic happens - a good editor can make or break a video project 100% of the time!)

      Process: The key is knowing where to start with video and how that integrates with your content strategy and as that relates to your business goals and key marketing activities that video is supporting and being integrated to, and then zeroing in on exactly what to do as it relates to your budget.

       

      REMINDER: VIDEO CAN BE AS HUGE OR AS SIMPLIFIED AS YOU LIKE, IT'S THE BUDGET THAT DRIVES CREATIVE IN ALMOST ALL SCENARIOS.

       

      We have over a decade of video experience to bring to the table, and editing skills unmatched with award-winning work!

       

      To help break down budget asks, please read more below. Team Gu does not own a massive production crew, but what we do is create the strategy you need and either do smaller productions ourselves, or create the team you need on a bigger scale, but we always manage all editing and scripting (the post and pre-production realms).

       

      When creating a video, what aspects can make the video budget increase? We get asked this a lot, here is a breakdown of some key things to know: Locations (one or many), travel time and related expenses, the actual shoot length of time (is it 4 hours or 3 days?), voiceovers (these vary like actor hires), actor hires (never a set budget known until we nail down the right actors to fill the creative ask and if they're part of SAG or not, etc.), graphics needed in post-production, changing the strategy way too many times which means the clear intent of the video has not been understood, among some other key elements. Remember, there are lots of "video people" out there, but do they understand how this fits in WITH EVERYTHING ELSE YOU'RE DOING? Creating video(s) for the sake of just having video is not what it's about, but doing great video work to fit into a very strategic marketing strategy and promotional/advertising plan that relates back to your key business goals does make sense.

      Promo Video Sample

      A promo video is a short, to the point, simple promo video that is used to promote an event, service or otherwise. It is NOT complicated but provides a preview of something you offer.

       

      Another format is a "sizzle reel" that uses this same format and shows short clips of YOU or YOUR BUSINESS to drive interest to your target audiences.

       

       

      When creative and video marketing strategies come together... This video is a seasonal video for a global candy company. This Easter video is wrapped around CANDY, CUTE LITTLE KIDS & BUNNIES which are a great combo!

       

      In partnership with Hi-Chew candies and MultiVision Digital - NYC Business Website Video Marketing Services

      Food & Beverage, Global Candy Company

       

       

      Video Sizzle Reel

      AWARD WINNING VIDEO WORK

       

      A two-time PromaxBDA in Global Excellence winner, Gu's Chief Video Content Ninja kicks some major video ass + a team that knows what they're doing and enrolls the right people to get the work done.

      Comedic Content

      Comedic script brought to life in a short live-action video format.

       

      ONGOING CONTENT SERIES USING VIDEO

      Video content mixed with media outreach (public relations work), and social media content and blog posts with FB advertising, this mixture can create high engagement!

       

      In only 4 months' time we increased engagement around new video content by over 1,400% and reached 1,000s to create brand awareness for Greatest American Dog Trainers

      ONGOING CONTENT SERIES USING VIDEO

      +

      EDITORIAL & INFLUENCER MARKETING PROGRAM MANAGEMENT

      Wine & Spirits Industry

      SIA Scotch Whiskey - SERIES

       

      Content and Editorial/Content to commerce strategy. Traveled to San Francisco for production and direction of SIA Scotch Whiskey's promotion. Gu produced and directed. Influencer for client's marketing program to drive subscribers. Post-Production not done by Team Gu.

      INFLUENCER MARKETING PROGRAM + VIDEO SERIES

      EDITORIAL STYLE CONTENT

       

      Food & Beverage Series/Video Editorial Content

      INFLUENCER MARKETING PROGRAM + VIDEO SERIES

      EDITORIAL STYLE CONTENT

      Chef Series/Video Editorial Content

      OMNI-CHANNEL CAMPAIGN SUPPORT

      Creative + Video

      IN-STORE ACTIVATION

       

      Tourneau Holiday Campaign

      Luxury Goods

      Video Creation: Building humor around not-so-funny topics or products - Sunglasses

      COMMERCIAL TO DRIVE SALES

      This video called " The Shades Intervention: Those that wear ugly shades calls for drastic measures" and was done in a comedy format.

       

      Style and type: Online commercial bringing humanness to products.

       

       

      Video Creation: Wearing reading glasses isn't awesome, but it CAN be funny - Reading Glasses

      Style and type: Online commercial bringing humanness to products

       

       

    Copyright 2018

    Privacy Policy
    All Posts
    ×
    ×
    Privacy Policy
Last updated 6/24/18

Team Gu ("us") operates www.teamgu.com and www.disrupnowprogram.com and
www.hospitalityimprovement.team. This page informs you of our policies regarding the collection,
use and disclosure of Personal Information we receive from users of the Site.
We use your Personal Information only for providing and improving the Site. By using the Site, you
agree to the collection and use of information in accordance with this policy.
Information Collection And Use
While using our Site, we may ask you to provide us with certain personally identifiable information
that can be used to contact or identify you. Personally identifiable information may include your
email and your name ("Personal Information").
Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site
("Log Data").
This Log Data may include information such as your computer's Internet Protocol ("IP") address,
browser type, browser version, the pages of our Site that you visit, the time and date of your visit,
the time spent on those pages and other statistics.
In addition, we use third party services such as Google Analytics that collect, monitors and analyzes
data.
Communications
We may use your Personal Information to contact you with newsletters, marketing
or promotional materials and other information that is only relevant to our content.
You can un-subscribe at any point at your own free will.
Cookies
We use Hotjar to see movement on our site. Cookies are files with small amount of data, which
may include an anonymous unique identifier. Cookies are sent to your browser from a web site
and stored on your computer's hard drive.
Security
The security of your Personal Information is important to us, but remember that no method of
transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to
use commercially acceptable means to protect your Personal Information, we cannot guarantee its
absolute security.
Changes To This Privacy Policy
This Privacy Policy is effective as of today and remain in effect except with respect to any changes
in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update our Privacy Policy at any time and you should check this Privacy
Policy periodically. Your continued use of the Service after we post any modifications to the
Privacy Policy on this page will constitute your acknowledgment of the modifications and your
consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email
address you have provided us, or by placing a prominent notice on our website.
Contact Us
If you have any questions about this Privacy Policy, please contact us. Info@teamgu.com
    Site Map