Go look at www.markvig.com for more video samples
Video Sizzle Reel
AWARD WINNING VIDEO WORK
A three-time award winner!
ORIGINAL MUSIC COMPOSITION
Short 1:00 Promo Video
This is an event we sponsored and doing work for building an entire landing page + video for promotion with a large national non-profit and local hospitality and food-based organizations.
Digital Content Sample
Award-winning digital content for Nickeloden's WIN YOUR WEEK campaign.
Nat Geo WILD
Pond Stars Series Sell
A Video About the Company - a Full Narrative
Carolinas Matchmaker - Relationship Coaching. This was a video created to help advance the understanding of what the company does.
Promo Video Sample
A promo video is a short, to the point, simple promo video that is used to promote an event, service or otherwise. It is NOT complicated but provides a preview of something you offer.
Another format is a "sizzle reel" that uses this same format and shows short clips of YOU or YOUR BUSINESS to drive interest to your target audiences.
When creative and video marketing strategies come together... This video is a seasonal video for a global candy company. This Easter video is wrapped around CANDY, CUTE LITTLE KIDS & BUNNIES which are a great combo!
In partnership with Hi-Chew candies and MultiVision Digital - NYC Business Website Video Marketing Services
Food & Beverage, Global Candy Company
Multi-cam 'soup to nuts'
In this 2 camera set-up, real time and time lapse footage of the wood burning process was recorded. Then an original music track was composed by Mark as Petrichord and the promo was edited with a graphics template.
The wood burning itself is also done by Mark, under the banner of Make Your Mark Creations.
ONGOING CONTENT SERIES USING VIDEO
Video content mixed with media outreach (public relations work), and social media content and blog posts with FB advertising, this mixture can create high engagement!
In only 4 months' time we increased engagement around new video content by over 1,400% and reached 1,000s to create brand awareness for Greatest American Dog Trainers
EDITORIAL & INFLUENCER MARKETING PROGRAM MANAGEMENT
Wine & Spirits Industry
SIA Scotch Whiskey - SERIES
Content and Editorial/Content to commerce strategy. Traveled to San Francisco for production and direction of SIA Scotch Whiskey's promotion. Gu produced and directed. Influencer for client's marketing program to drive subscribers.
Post-Production not done by Team Gu.
INFLUENCER MARKETING PROGRAM + VIDEO SERIES
EDITORIAL STYLE CONTENT
Food & Beverage Series/Video Editorial Content
Chef Series/Video Editorial Content
OMNI-CHANNEL CAMPAIGN SUPPORT
Creative + Video
Tourneau Holiday Campaign
Video Creation: Creating Script to ScreenFormat: humor around not-so-funny topics or products
COMMERCIAL TO DRIVE SALES
This video called " The Shades Intervention: Those that wear ugly shades calls for drastic measures" and was done in a comedy format.
Style and type: Online commercial bringing humanness to products.
Video Creation: Wearing reading glasses isn't awesome, but it CAN be funny - Reading Glasses
Style and type: Online commercial bringing humanness to products
Fake Movie Trailer
Mark did this for fun to show how much a narrative can change - the magic lies in EDITING!
"The magic happens in post!"
The framework for larger videos look like this:
Process: The key is knowing where to start with video and how it creatively integrates with your content strategy. What is the goal? How will you use video? Where will the video(s) go? Etc. Etc. It's smart to do a real strategy when it comes to content!
REMINDER: VIDEO CAN BE AS HUGE OR AS SIMPLIFIED AS YOU LIKE; IT'S THE BUDGET THAT DRIVES CREATIVITY IN ALMOST ALL SCENARIOS.
What kind of budget is needed for video?
When creating a video, what aspects can make the video budget increase?
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