• VIDEO

    Go look at www.markvig.com for more video samples

     

    Mark Viglione and Natalie Viglione can combine their efforts to empower your video content planning, strategy, and implementation.

     

    These are some samples of the video work below. Can provide:

    • Video strategy (e.g. how this relates and connects to your overarching content strategy),
    • Pre-production 
    • Small Production
    • Post-production services - Mark Viglione is an award-winning video editor, a MASTER! and editing... and where the magic happens! A good editor can make or break a video project 100% of the time!)

    Process: The key is knowing where to start with video and how that integrates with your content strategy and as that relates to your business goals and key marketing activities that video is supporting and being integrated to, and then zeroing in on exactly what to do as it relates to your budget.

     

    REMINDER: VIDEO CAN BE AS HUGE OR AS SIMPLIFIED AS YOU LIKE, IT'S THE BUDGET THAT DRIVES CREATIVE IN ALMOST ALL SCENARIOS.

     

    We have over a decade of video experience to bring to the table, and editing skills unmatched with award-winning work!

     

    FAQ's around video:

    1. Budget? To help break down the budget, please read more below. We do not own a massive production crew, but what we do is create the strategy you need and either do smaller productions ourselves, or create the team you need on a bigger scale, but we always manage all editing and scripting (the post and pre-production realms).
       
    2. When creating a video, what aspects can make the video budget increase? We get asked this a lot, here is a breakdown of some key things to know: Locations (one or many), travel time and related expenses, the actual shoot length of time (is it 4 hours or 3 days?), voiceovers (these vary as actor hires do), actor hires (never a set budget known until we nail down the right actors to fill the creative ask and if they're part of SAG or not, etc.), graphics needed in post-production, changing the strategy way too many times which means the clear intent of the video has not been understood, among some other key elements. Remember, there are lots of "video people" out there, but do they understand how this fits into your bigger picture vision? Creating video(s) for the sake of just having "a video" is not what it's about, but doing great video work to fit into a very strategic marketing strategy and promotional and advertising plan that relates back to your key business goals does make sense.

    Video Sizzle Reel

    AWARD WINNING VIDEO WORK

     

    A three-time award winner!

     

    VIDEOGRAPHY

    CREATIVE WRITING

    VIDEO EDITING

    MOTION GRAPHICS

    SOUND DESIGN

    SOUND MIXING

    ORIGINAL MUSIC COMPOSITION

    Short 1:00 Promo Video

    This is an event we sponsored and doing work for building an entire landing page + video for promotion with a large national non-profit and local hospitality and food-based organizations.

    On-Air Promotion

    IFC Network  On-Air Promo:  Mayhem with The Departed

     

    On-Air Promotion

    Reality TV

    Nat Geo WILD

    Pond Stars Series Sell

     

     

    A Video About the Company - a Full Narrative

    Carolinas Matchmaker - Relationship Coaching. This was a video created to help advance the understanding of what the company does.

     

    Promo Video Sample

    A promo video is a short, to the point, simple promo video that is used to promote an event, service or otherwise. It is NOT complicated but provides a preview of something you offer.

     

    Another format is a "sizzle reel" that uses this same format and shows short clips of YOU or YOUR BUSINESS to drive interest to your target audiences.

     

     

    When creative and video marketing strategies come together... This video is a seasonal video for a global candy company. This Easter video is wrapped around CANDY, CUTE LITTLE KIDS & BUNNIES which are a great combo!

     

    In partnership with Hi-Chew candies and MultiVision Digital - NYC Business Website Video Marketing Services

    Food & Beverage, Global Candy Company

     

     

    Multi-cam 'soup to nuts'

    This is a great example of a full service video that includes multi-cam production, editing, graphics and music composition.

     

    In this 2 camera set-up, real time and time lapse footage of the wood burning process was recorded. Then an original music track was composed by Mark as Petrichord and the promo was edited with a graphics template.

     

    The wood burning itself is also done by Mark, under the banner of Make Your Mark Creations.

     

    ONGOING CONTENT SERIES USING VIDEO

     

    PROMO

    Video content mixed with media outreach (public relations work), and social media content and blog posts with FB advertising, this mixture can create high engagement!

     

    In only 4 months' time we increased engagement around new video content by over 1,400% and reached 1,000s to create brand awareness for Greatest American Dog Trainers

    ONGOING CONTENT SERIES USING VIDEO

    +

    EDITORIAL & INFLUENCER MARKETING PROGRAM MANAGEMENT

    Wine & Spirits Industry

    SIA Scotch Whiskey - SERIES

     

    Content and Editorial/Content to commerce strategy. Traveled to San Francisco for production and direction of SIA Scotch Whiskey's promotion. Gu produced and directed. Influencer for client's marketing program to drive subscribers.

     

    Post-Production not done by Team Gu.

    INFLUENCER MARKETING PROGRAM + VIDEO SERIES

    EDITORIAL STYLE CONTENT

     

    Food & Beverage Series/Video Editorial Content

     

     

    Post-Production not done by Team Gu.

    INFLUENCER MARKETING PROGRAM + VIDEO SERIES

    EDITORIAL STYLE CONTENT

    Chef Series/Video Editorial Content

     

     

    Post-Production not done by Team Gu.

    OMNI-CHANNEL CAMPAIGN SUPPORT

    Creative + Video

    IN-STORE ACTIVATION

     

    Tourneau Holiday Campaign

    Luxury Goods

    Video Creation: Creating Script to Screen

    Format: humor around not-so-funny topics or products

    COMMERCIAL TO DRIVE SALES

    This video called " The Shades Intervention: Those that wear ugly shades calls for drastic measures" and was done in a comedy format.

     

    Style and type: Online commercial bringing humanness to products.

     

     

    Video Creation: Wearing reading glasses isn't awesome, but it CAN be funny - Reading Glasses

    Style and type: Online commercial bringing humanness to products

     

     

    Fake Movie Trailer

    Mark did this for fun to show how much a narrative can change - the magic lies in EDITING!

    "The magic happens in post!"

     

     

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