• VIDEO

    These are some samples of our video work below. We provide video strategy (e.g. how this relates and connects to your overarching content strategy), and we provide the creative and full process support needed for your next video series or one-off project:

    1. Pre-production (this is location scouting, team building when or if necessary, scripting)
    2. Production (actual shoot time)
    3. Post-production services (post is where the magic happens - a good editor can make or break a video project 100% of the time!)

    Process: The key is knowing where to start with video and how that integrates with your content strategy and as that relates to your business goals and key marketing activities that video is supporting and being integrated to, and then zeroing in on exactly what to do as it relates to your budget.

     

    REMINDER: VIDEO CAN BE AS HUGE OR AS SIMPLIFIED AS YOU LIKE, IT'S THE BUDGET THAT DRIVES CREATIVE IN ALMOST ALL SCENARIOS.

     

    We have over a decade of video experience to bring to the table, and editing skills unmatched with award-winning work!

     

    To help break down budget asks, please read more below. Team Gu does not own a massive production crew, but what we do is create the strategy you need and either do smaller productions ourselves, or create the team you need on a bigger scale, but we always manage all editing and scripting (the post and pre-production realms).

     

    When creating a video, what aspects can make the video budget increase? We get asked this a lot, here is a breakdown of some key things to know: Locations (one or many), travel time and related expenses, the actual shoot length of time (is it 4 hours or 3 days?), voiceovers (these vary like actor hires), actor hires (never a set budget known until we nail down the right actors to fill the creative ask and if they're part of SAG or not, etc.), graphics needed in post-production, changing the strategy way too many times which means the clear intent of the video has not been understood, among some other key elements. Remember, there are lots of "video people" out there, but do they understand how this fits in WITH EVERYTHING ELSE YOU'RE DOING? Creating video(s) for the sake of just having video is not what it's about, but doing great video work to fit into a very strategic marketing strategy and promotional/advertising plan that relates back to your key business goals does make sense.

    Promo Video Sample

    A promo video is a short, to the point, simple promo video that is used to promote an event, service or otherwise. It is NOT complicated but provides a preview of something you offer.

     

    Another format is a "sizzle reel" that uses this same format and shows short clips of YOU or YOUR BUSINESS to drive interest to your target audiences.

     

     

    When creative and video marketing strategies come together... This video is a seasonal video for a global candy company. This Easter video is wrapped around CANDY, CUTE LITTLE KIDS & BUNNIES which are a great combo!

     

    In partnership with Hi-Chew candies and MultiVision Digital - NYC Business Website Video Marketing Services

    Food & Beverage, Global Candy Company

     

     

    Video Sizzle Reel

    AWARD WINNING VIDEO WORK

     

    A two-time PromaxBDA in Global Excellence winner, Gu's Chief Video Content Ninja kicks some major video ass + a team that knows what they're doing and enrolls the right people to get the work done.

    Comedic Content

    Comedic script brought to life in a short live-action video format.

     

    ONGOING CONTENT SERIES USING VIDEO

    Video content mixed with media outreach (public relations work), and social media content and blog posts with FB advertising, this mixture can create high engagement!

     

    In only 4 months' time we increased engagement around new video content by over 1,400% and reached 1,000s to create brand awareness for Greatest American Dog Trainers

    ONGOING CONTENT SERIES USING VIDEO

    +

    EDITORIAL & INFLUENCER MARKETING PROGRAM MANAGEMENT

    Wine & Spirits Industry

    SIA Scotch Whiskey - SERIES

     

    Content and Editorial/Content to commerce strategy. Traveled to San Francisco for production and direction of SIA Scotch Whiskey's promotion. Gu produced and directed. Influencer for client's marketing program to drive subscribers. Post-Production not done by Team Gu.

    INFLUENCER MARKETING PROGRAM + VIDEO SERIES

    EDITORIAL STYLE CONTENT

     

    Food & Beverage Series/Video Editorial Content

    INFLUENCER MARKETING PROGRAM + VIDEO SERIES

    EDITORIAL STYLE CONTENT

    Chef Series/Video Editorial Content

    OMNI-CHANNEL CAMPAIGN SUPPORT

    Creative + Video

    IN-STORE ACTIVATION

     

    Tourneau Holiday Campaign

    Luxury Goods

    Video Creation: Building humor around not-so-funny topics or products - Sunglasses

    COMMERCIAL TO DRIVE SALES

    This video called " The Shades Intervention: Those that wear ugly shades calls for drastic measures" and was done in a comedy format.

     

    Style and type: Online commercial bringing humanness to products.

     

     

    Video Creation: Wearing reading glasses isn't awesome, but it CAN be funny - Reading Glasses

    Style and type: Online commercial bringing humanness to products

     

     

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