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Top 3 Reasons Why We're In Charlotte, NC Now

By: Natalie Viglione

· About Team Gu,Small Businesses,Disrupt Now,Team Gu News,Life Transformation

New York, New York, and now Charlotte, NC

Our mission is a big one. We advise, teach and support ways to disrupt the status quo, all in order to take people and the companies who hire us towards their ultimate vision (or back to the ultimate vision as it's easy to be led astray). As with all companies, even being in infancy stages, evolution and flexibility are key. It was time that we disrupted our own path... Charlotte, NC is home now to our unique, award-winning boutique firm...we've taken it south, y'all!

Reason #1: Growth

Charlotte is one of THE TOP growing cities in the country. There's roughly over 2.6M people in the greater Charlotte area, and in Charlotte proper it's creeping on 1M people! Charlotte ranks #2 in the U.S. for economic growth potential and among top 10 for startups, can read more on that here.

Mind you, my life's evolution only happened after I disrupted my OWN existence. I practice what I preach! My life after I kicked myself awake was one lived without fear to start new adventures. After some battles when I was young (especially in my early 20's), I had to disrupt my own thoughts to gain momentum into the future life I wanted. I went from a small town where I grew up in Nevada (near the Reno area), left young, went through college (elongated process), moved to San Francisco, CA (against my family's will even though they weren't paying for my college or doing anything to "help" me) and I married too young, got divorced after a short time thankfully. I then lived in SF and adored it until I was about 29/30, then took a career opportunity to move to New York City where I climbed the corporate ladder up and up and up, then disrupted AGAIN BIG time to become an entrepreneur just a short couple years ago. Living in NYC for 9 years, I found and got married to my business partner and partner in life, Mark Viglione, and now we're in Charlotte, NC. WHEW!

So GROWTH is always the point of moving, seeking new adventures, and truly knowing that it takes great change to move into the next evolution of who you are.

Reason #2: Culture

The culture in Charlotte is one of massive growth and expansion beyond just tech. NYC's culture is one that relates easily to that of San Francisco/Silicon Valley (SF and SV are now almost inseparable, which is not the San Francisco I knew and loved for 9 years before moving to NYC). NYC also has lots of tech, lots of "chasing the big dollars" and the rents for offices match. Now, I love tech and we have tech clients, but if you're not a tech company it is challenging for growth. Overall, it pushes start-ups into difficult evolution situations where you hit brick walls (literally). It's actually why we chose to be based in Brooklyn instead of Manhattan. Brooklyn has a different culture and energy that matched our creative vibe.

Finding our office in downtown Brooklyn was great, but we knew that to really evolve as Founders (and as a recently married couple), Mark and I had to find the right spot and get of the NY region completely. Commuting 2 hours into Manhattan wasn't ever going to be on our to-do list, and moving to a suburb to still pay high taxes and pay for a home with prices that are just not worthy of the location was not appealing either. So we really had to disrupt our thinking! We did a deep-dive across the country to find the future home for us and our business. We first explored Denver and adored it, we also explored my old home region of Reno, NV as that region is growing as well, we had some minor thoughts about Los Angeles, but when we explored Charlotte it became the first on our list (with Denver as the close second).

Reason #3: Beauty & Weather

Charlotte's beauty and the energy around business is vibrant. The city itself is full of luscious greenery, it's surrounded by mountain areas, and the city is literally so clean it sparkles. But, it's also a very new city, so it actually is sparkling (and I do love me some sparkle)!

The business growth here is astounding. It has mainly been home to big finance, energy, manufacturing, but the "new" Charlotte is now chock full of so much more. There are big, gorgeous breweries (with full restaurants and damn good beer) popping up everywhere making the craft beer scene here simply awesome. There are so many unbelievable restaurants, hotels, large, gorgeous home developments and apartment complexes, creative businesses, and so much more. There's room to grow, and the growth behind it with people. It's a young, vibrant beauty. We've spoken to people who have been here for a number of years and the evolution of the city in the last 3-5 years would make anyone's heart skip a beat. We got here in July and the list of places to explore gets longer day by day, and the business to-do list even longer...

We have our team members in New York City, so that will always be a spot we drive from, and we did just win the Best of Brooklyn award in Business Services, too! It's all very exciting (slightly overwhelming as the one responsible for growth), but as we get our groove wrapped around Charlotte, we are going to make this evolution and move count for our evolution as a couple and for our souls, just as much for the growth of Team Gu and my Disrupt Now program.

Plus, our new temp office spot is pretty amazing, if we can gloat for a minute. See some images below. There's so much more to offer in terms of price and what you get (so a better long-term balance), and it's a health and wellness focused city with great weather. Weather is a big deal for me and it's pretty perfect. No humidity except every not and again. Overall, it's easier to access wellness and get outside to get tons of vitamin D and for fitness (versus being stuck inside as we used to be all too often). No more intense winters and gloomy months, and for that I am grateful!


Our home blows us away every day...


Any business (or person/couple) looking to get into a fresh new city with great opportunities would benefit from looking into Charlotte. For more information and a quick overview of the current state of things in Charlotte, I've found a great read here. 




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