• Marketing & Sales Empowerment

    Marketing work includes:

     

    • Branding & Your "Why" Strategy: Vision + mission + creative execution + voice = your brand. Includes creative copywriting and building content for all assets you will own (traditional or digital). We can help you build this from scratch, do a revamp or evolution of your brand, or we can just help you get all your teams on the right page as you grow by doing brand health checks and brand integrations.
    • Content Strategy & Ongoing Content Production: This includes building social strategies, video content strategies, and written strategies, which includes honing in on building out blogs/editorial marketing programs. We can provide monthly management of specific programs, like an ongoing content series, and manage your blog. Includes:
      • WRITTEN: We can build a written content program to help you fill your blog/editorial platforms as well as your social channels. Includes creative copywriting and building content for all assets you will own (traditional or digital)
      • CREATIVE: We can lead creative direction with your internal teams and/or we have designers that can help bring content to life in other formats, like infographics, blog imagery headers, and photo shoots for original content, 
      • VIDEO: We handle pre-production, production, and post-production on small to mid-sized scales. We have a network of strong freelancers to build the team necessary based on the size and budget of the video work, but our team internally can manage concept development, script writing, small productions (1-2 people).
    • Podcast: We can help you produce and edit your podcast. We could help you strategize more on concepts, how to get guests as well.
    • Influencer Program Buildout & Management: This is a relationship building program that allows your business to leverage people that can help your brand become stronger, increase awareness, word of mouth, and also drive conversions. It's a long process but allows you to connect with the people that are quality (versus quantity). We can provide monthly support to run this campaign if needed.
    • Advertising/Promotion + Syndication & Distribution Strategy: This can also be labeled as the "new PR" work of 2018 and beyond. What types of people do you want creating buzz about your company, your brand, yourself? We'll help build out the plan that can be most effective to match your budget and your business goals. It includes broadcast television, publications (online/print), connects through Influencer programs, radio/podcasts, and more. Our team will provide the support to develop the ongoing outreach program to help you build buzz.
    • Event Strategy & Promotion Support 
    • Metrics and KPI Effectiveness Measurement

    *Includes Social Advertising and other relevant media strategy according to business goals and vision of where the company needs to go. Social ads are a powerful mix of a business' outreach and promotional strategies. We will develop the ways you can reach and engage with your target audience groups.

     

    OUR PARTNER(S) WILL TAKE CARE OF:

    • Event Management
    • Website Development (Wordpress), Hosting & Domain Management
    • Lifestyle or Fashion Public Relations

     

  • Sales & Business Development

    Sales & Business Development Empowerment: We have extensive experience supporting the extension of your team, or to train your team to drive results in creative and innovative ways. This includes:

    • Feasibility studies​
    • Market studies
    • Competitor analyses
    • Strategy for events utilized as BusDev activations
    • Sales Empowerment & Outreach Training - Sales teams need to work collaboratively and be effective in how they message and do outreach to customers and potential customers and use what marketing gives them powerfully. But, there should be a feedback loop between sales and marketing, and we help connect those dots.
      • Does your team really know what the essential purpose of the business is?
      • Does your team consistently misunderstand the target audience groups? 

    We can train and empower the team to drive collaboration that can change your company's results!

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