That is truth alright. And, it's also true when it comes to marketing challenges. If a company says they don't have any, well, they're lying and probably selling you something.
After working with many brands of all shapes and sizes over the years, I have come to realize that there is always a common theme that threads itself into challenges marketers and other C-level/VP/Director-level leaders in a company have, and they're not saying anything that different from one another. When companies think they're having unique or are the only ones that have certain issues- think again. All companies are trying to weave their own creative and unique way through the world to gain the attention, respect and adoration of those they are targeting, so it's not odd that most have the same issues. Including Team Gu, that guy that owns that other company over there, and then that other one over there, and so on.
It's also not odd that the main challenges consistently are of the same essence really at the
core. Internal battles always lead the way. Not so crazy to hear that is it? Think of your company right now. What's the very first thing that comes to mind?
Team Gu would love for you to take this same short survey, and the best part is that it only takes 30 seconds on average to complete (Typeform said so). It's within this section on the new Gu site: http://bit.ly/1PMS6mf