This info is good for all B2B marketers.

Are you wondering how to enhance your B2B strategy for lead gen?

When you think of influencers, what do you think of?

I'll bet you think direct to consumer products that can be shared with the people out there in the social sphere, right?! You know, like fashion, candles, beverages, etc.

Most people tend to think about the fashion category, but there are ways to bring influencers into the fold in the business-to-business world too!

How? B2B influencers on LinkedIn.

Check out the video to learn more and to hear my examples of how this could empower your strategy. I use an example for amazing technology brands (SaaS platforms), like Ceros

Today’s feature is also around BrandRefer. They’re a platform/agency that focuses on LinkedIn as a social platform to engage, connect and promote your business.

Here's the article I mention in the video: https://www.brandrefer.com/post/how-to-find-and-work-with-influencers-on-linkedin