• Strategy

    Strategy work includes the following:

    • Management & Operational Excellence: Extensive knowledge and expertise of lean principles, processes and tools including process mapping, 5S, wrench-time analysis, root cause analysis, brainstorming and problem solving. Skilled in ensuring goals are consistently being achieved in an effective, efficient and systemic manner.  Coached employees to ensure that individual performance was aligned with business goals. Developed and implemented continuous improvements efforts nationally.  Extensive experience in developing charters, formulating strategies, identifying best practices and standardizing these practices over large geographic areas.
    • Sales & Business Development: Experience supporting the extension of business platforms.  Extensive background in feasibility studies, lead generation, market studies, competitor analysis to meet market demand.

    Marketing Strategy:

    • Brand Strategy: Vision + mission + creative execution + voice = your brand. Includes creative copywriting and building content for all assets you will own (traditional or digital). We can help you build this from scratch, do a revamp or evolution of your brand, or we can just help you get all your teams on the right page as you grow by doing brand health checks and brand integrations.
    • Inbound Lead Strategy - Customized full funnel inbound lead generation strategy, plus we'll connect you to the tools that will help you get the alignment of sales & marketing teams, content, and overall a creative and harmonious feedback loop to ensure your teams work cohesively.
    • Content Strategy: This includes building social strategies, video content strategies, and written strategies, which includes honing in on building out blogs/editorial marketing programs. We can provide monthly management of specific programs, like an ongoing content series, and managing your blog. 
    • Influencer Program: This is a relationship building program that allows your business to leverage people that can help your brand become stronger, increase awareness, word of mouth, and also drive conversions. It's a longer process but allows you to connect to the people that are quality (versus quantity). We can provide monthly support to run this campaign if needed.
    • Media Strategy: What types of people do you want creating buzz about your company, your brand, yourself? We'll help build out the plan that can be most effective to match your budget and your business goals. It includes broadcast television, publications (online/print), connects through Influencer programs, radio/podcasts, and more. Our team will provide the support to develop the ongoing outreach program to help you build buzz.
    • Advertising & Promotion: Social Advertising and other relevant media strategy according to business goal and vision. Social ads are a powerful mix for a business' outreach and promotional strategies. We will develop the ways you can reach and engage with your target audience groups.

     

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